Voice and Likeness Consent
In one line
We use a real person's voice or face in AI content only with their informed, written, and revocable consent. Synthetic voices are labelled.
The short version
This short version helps you understand the full text. Read the full text for the complete terms.
- Voice and likeness features are Planned. This policy applies from the day they launch. (Full text, section 1)
- We never clone or imitate a real person's voice, face, or body without their written consent. (Section 2)
- Consent must be specific: who, what, where, how long, and whether they are paid. (Section 3)
- The person can withdraw consent at any time. We then stop new uses and delete their voice or likeness data within 30 days. (Section 4)
- Content with a synthetic voice or face is labelled as AI. (Section 5)
- We never imitate celebrities, public figures, or competitors. (Section 6)
Full text
Read the full text (about 2 minutes)
1. Scope
This policy covers any feature that records, clones, imitates, or generates a real person's voice, face, body, or other recognisable likeness ("Likeness"), including through providers such as ElevenLabs (if adopted). These features are Planned.
2. Consent first
We create or use a Likeness only after the person (the "Talent") has given informed, written consent through qypu's consent form, and the customer has confirmed it. Staff members must be free to say no without any effect on their job; customers must not make consent a condition of employment.
3. What consent must cover
- The Talent's identity, verified by a short live recording or another check.
- The business and channels where the Likeness may be used.
- The types of content allowed (for example, voice-overs for product videos) and any topics excluded.
- The duration of the licence.
- Any payment, or a statement that there is none.
- How to withdraw consent.
4. Withdrawal
4.1 The Talent may withdraw consent at any time by emailing [CONTACT EMAIL] or through the customer.
4.2 We stop generating new content within 1 working day and delete the Likeness data (recordings, voice models, and reference images) within 30 days. Published content remains the customer's responsibility; we help the customer take it down where the licence requires.
5. Labelling
Content that uses a synthetic voice or face is labelled as AI-generated, following the AI Transparency and Disclosure Policy, even when the Talent consented.
6. Prohibited uses
- Imitating any public figure, celebrity, politician, or competitor, or anyone who has not consented.
- Using a Likeness in political, sexual, defamatory, or misleading content.
- Using a deceased person's Likeness without the authorisation of their estate where the law requires it.
- Creating a Likeness of a child.
7. Biometric data
Voice recordings may be treated as biometric data in some places. We use them only to produce content for the consenting Talent, never to identify people, and we keep them for no longer than section 4 allows.
Change log
- 2026-10-10 · 0.1.0 · First draft.
Open questions for counsel
We publish these while the page is a draft, so you can see what is not settled yet.
- US: Illinois BIPA (written release, retention schedule, no profiting), Texas CUBI, Washington biometric law; Tennessee ELVIS Act; New York and California digital replica laws (for example, California AB 2602 and AB 1836); state rights of publicity.
- EU and UK: voice data used to identify a person is special category biometric data (GDPR Art. 9); confirm that voice cloning for content is not "for the purpose of uniquely identifying".
- NZ Biometric Processing Privacy Code 2025: confirm whether voice cloning is in scope.
- Employment law: consent from employees may not be "freely given" (GDPR Recital 43); consider a separate paid licence.
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