Content and Political Content Policy
In one line
What content qypu will and will not draft. We do not produce political, election, or social-issue content for anyone, at any price.
The short version
This short version helps you understand the full text. Read the full text for the complete terms.
- qypu drafts content that promotes your business: your products, services, team, events, and community. (Full text, section 1)
- We do not draft or publish political content: no candidates, parties, elections, referendums, ballot measures, or lobbying. (Section 2)
- We also avoid hot-button social issues as campaign topics. You can still say you are closed for a public holiday or that you support a local charity run. (Section 3)
- Sensitive claims, such as health, money, or green claims, need evidence in your hard facts. (Section 4)
- Our Checks block or flag content that breaks these rules. A person at qypu reviews disputed cases. (Section 5)
Full text
Read the full text (about 2 minutes)
1. What qypu is for
SOE Studio drafts social content that promotes a small business's own products, services, people, events, offers, and community involvement, in that business's Voice and within its Brand Kit.
2. Political content ban
2.1 qypu does not create, edit, schedule, or publish political content for any customer. Political content means content that:
- supports, opposes, or mentions a candidate, political party, or holder of political office in that capacity;
- relates to an election, referendum, ballot measure, or voter registration, turnout, or voting methods;
- seeks to influence legislation, regulation, or government policy (lobbying); or
- is political advertising under the law where it is shown, including the EU Regulation on the transparency and targeting of political advertising (EU) 2024/900.
2.2 This ban applies even if the customer is a political organisation. We do not accept political parties, campaigns, or candidates as customers.
2.3 Neutral civic information is allowed only if it contains no opinion and links to an official source, for example "Our shop is a polling station on Thursday."
3. Social issues
3.1 Platforms treat some topics as "social issues" and require extra authorisation to run ads about them. We do not draft content that advocates a position on these topics, such as immigration, abortion, guns, or climate policy.
3.2 A business may mention its own community work (for example, "We raised £300 for the food bank") if it is factual and does not advocate for a policy.
4. Claims that need evidence
| Type of claim | Rule |
|---|---|
| Health and wellbeing | Only claims allowed by local law and backed by evidence in your hard facts. No medical claims. |
| Money and finance | No promises of returns. Valuation estimates follow the AVM Disclaimer. |
| Environmental ("green") | Specific, true, and evidenced. No vague words such as "eco-friendly" without proof. |
| Prices and offers | Must match your hard facts and include the conditions. |
| Comparisons | Fair, verifiable, and not misleading. |
5. How we enforce it
5.1 Checks run on every draft. They block content in banned categories and flag content close to the line.
5.2 Flagged items go to you with the reason. If you disagree, you can ask for a human review by qypu staff. We aim to answer within 2 working days.
5.3 Repeated attempts to publish banned content may lead to suspension under the Acceptable Use Policy.
6. Real people and events
Do not draft content about real people (other than your own staff with consent) or about news events involving harm, such as disasters or crimes, unless the post is a factual business notice (for example, "We are closed today because of the flood warning").
Change log
- 2026-10-10 · 0.1.0 · First draft for counsel review.
Open questions for counsel
We publish these while the page is a draft, so you can see what is not settled yet.
- The ban is broader than the law requires; check it does not conflict with any non-discrimination obligation (for example, in jurisdictions that protect political opinion in the supply of services).
- Singapore: the Elections (Integrity of Online Advertising) (Amendment) Act 2024 bans digitally altered content of candidates during elections; our ban covers it.
- US: state laws on AI in election communications (such as the California and Minnesota deepfake laws) — our ban covers them; confirm wording.
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