Brand Facts and Licence
In one line
How you tell qypu what is true about your business, what it must never say, and how much creative freedom the AI has.
The short version
This short version helps you understand the full text. Read the full text for the complete terms.
- Hard facts are the things you confirm are true: prices, opening hours, products, awards, and proof. Drafts may state specifics only from this list. (Full text, section 2)
- Never-say list holds words, claims, and topics you never want used. Checks block any draft that uses them. (Section 3)
- Licence level sets how much creative freedom the AI has, from "facts only" to "storytelling". It never allows invented facts. (Section 4)
- You own these settings and can change them at any time. Changes apply to new drafts straight away. (Section 5)
- You are responsible for keeping hard facts true and up to date. (Section 6)
Full text
Read the full text (about 2 minutes)
1. Why this matters
AI is good at fluent sentences and bad at knowing what is true about your business. Brand facts close that gap. They are the only source of specific claims in your posts.
2. Hard facts
2.1 A hard fact is a statement you confirm is true and can support, for example "Open Tuesday to Sunday, 08:00 to 16:00", "Flat white £3.20", or "Gas Safe registered, number 123456".
2.2 Each draft records which hard facts it used. Checks flag any specific claim (a number, a price, a date, an award, a certification, or a comparison) that does not come from your hard facts.
2.3 Hard facts can carry an expiry date, for example a seasonal offer. After that date, drafts stop using them.
3. Never-say list
3.1 The never-say list holds words, phrases, claims, competitors, and topics you do not want in your content, for example "cheapest in town" or a former product name.
3.2 Checks block drafts that contain items on the list, including obvious variants. Blocked drafts come to you with the reason.
3.3 qypu adds a base never-say list for every workspace from the Content and Political Content Policy and platform rules. You cannot remove those items.
4. Licence level
4.1 The licence level sets how far the AI may go beyond your exact words. Current draft levels (names may change before launch):
| Level | What the AI may do | Example |
|---|---|---|
| 1 · Facts only | Rephrase hard facts. No added description. | "Open Sunday, 08:00 to 16:00." |
| 2 · Light colour | Add mood and sensory description that makes no factual claim. | "Slow Sunday? Our doors open at 8." |
| 3 · Storytelling | Write scenes and stories, clearly framed, built on hard facts. | "Sunday mornings smell like cinnamon here. Open from 8." |
4.2 No level allows invented facts, invented customers, invented quotes, or invented reviews.
4.3 Storytelling must not mislead. A story must not be presented as a real event unless it is one of your hard facts.
5. Your control
You can edit hard facts, the never-say list, and the licence level in the Brand Kit at any time. Edits apply to new drafts at once. Drafts already signed are not changed; we show you any signed post that conflicts with an edit before it is published.
6. Your responsibility
You are responsible for the accuracy of hard facts and for having the rights to the brand assets you upload. Our Checks reduce the risk of errors, but they cannot know facts you have not told us.
Change log
- 2026-10-10 · 0.1.0 · First draft.
Open questions for counsel
We publish these while the page is a draft, so you can see what is not settled yet.
- Licence level 3 (storytelling) and advertising codes: confirm that clearly framed stories meet the UK CAP Code, the Australian Consumer Law s.18, and FTC deception standards.
- Expired offers still on a platform after expiry: consider whether qypu should unpublish or flag them.
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